The brief centres around the government’s response to the present energy emergency in the country.
The government is determined to drive the central message of the urgent need to decrease the national demand for electricity; and in this have elected to focus attention on South African households – in particular the highest consumers of energy.
This required us to do the following:
We conceptualised and produced 2 television commercials (English and Afrikaans)
We conceptualised and produced 6 radio commercials (11 official languages)